In Grasse, the world capital of perfumery recognized by UNESCO since 2018, Fragonard offers a unique experience centered around the region’s emblematic flowers.
This immersive experience begins with a visit to our family-owned flower field, located just a few minutes from the town center, where thousands of plants used in perfumery are in bloom.
After this botanical interlude, create your own eau de toilette during the Olfactory Workshop dedicated to the flower of the moment. You will discover the basics of perfume composition through the olfactory pyramid (top notes, heart notes, and base notes) and personalize the notes that will enhance your fragrance.
The visit concludes with a behind-the-scenes tour of the factory "La Fabrique des Fleurs", where you will explore our laboratories for composition, quality control, maceration, and bottling areas.
- Visit to one of the Fragonard perfumeries’ perfume flower fields
- Create and customize your own 12ml Eau de Toilette (around 20 minutes)
- Discover the perfumer’s concept known as the olfactory pyramid, with the top, heart, and base notes pre-composed from the Fragonard eau de toilette: Flower of the Moment.
- Discover the trade secrets of perfumes and cosmetics in a guided visit of Fragonard Perfume Factory (around 30 minutes)
- Children over the age of 12 are allowed with their own ticket and must be accompanied by an adult who also has his own ticket.
| Duration | 2 Hours |
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| Languages | English |
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Further information
In Grasse, the rhythm of perfumers’ daily lives is marked by the harvest. To celebrate this heritage, Fragonard has created a unique workshop centered on flowers and perfume.
You will first be driven by a 7-seat shuttle (approx. 5 minutes) to one of our family-owned estates spanning several hectares, where 2,500 May rose bushes, 2,500 jasmine plants, and 9,000 tuberose bulbs bloom. These three flowers, recognized by the IG Pays de Grasse, embody the shared history of the region and of Fragonard.
Back at the Fabrique des Fleurs, enjoy a guided tour of the production workshops: the formulation laboratory, quality control (chromatography), blending, and bottling areas.
Next, discover the olfactory pyramid by exploring three pre-composed essence blends used in creating the fragrance of the Flower of the Moment. Awaken your senses and olfactory memory to create and personalize your own eau de toilette (12 ml spray) during the workshop, guided by the instructor’s expert advice.
We look forward to sharing this experience with you, a perfect blend of Fragonard’s centuries-old heritage and the magic of an olfactory discovery in Grasse, the eternal birthplace of French perfumery.
CHILDREN: Children aged 12 and over must hold their own valid ticket and be accompanied by at least one adult who also holds a valid ticket.
